Independent Car Rental Price Comparisons for Italy.

Economy & Compact Size Car Hire Prices Compared. 

 Easily Find the Best Car Hire Deals with our Price Tables. 

Beware 'cheap car rental' offers, fly-by-night internet brokers & unknown car rental companies. 

Of course you are looking for the best and lowest price for a car rental in Italy. But if you just take the cheapest price, you may well regret it as the car hire industry has some bad actors and bad practices.

One danger: low ball quotes are used to hook you, but later you may find expensive add-ons, intense 'upselling' of insurance, high mileage cars, and off-airport facilities.  Another danger - car classes can be deceptive - be sure you're comparing similar models. For example, the Fiat Panda is separate below because it is smaller than the other Economy models - especially for baggage. More danger: don't decide from the initial quote - look at the final total including tax and deceptive 'franchise' and refueling fees. Hertz quoted $141. for a Panda on the first web page, but the total to pay at the reservation page was $381.00 !
Fiat 500 Mini and Renault Captur Compact, Carrara,  Italy.
Blue parking lines signal pay parking.  Carrara, Tuscany.
Shown are a Fiat 500 Mini (not the 'L' or 'X') & a Renault Captur Compact.

In the 1980's, we hired our first rental in Italy:  a VW Beetle with no seat belts and a full ashtray. Since then we've learned a lot that can help you. We've rented cars in Italy over 50 times since that first dog - from every major car rental company and all over the country. We also monitor Italian news, related Italian & English blogs, and several Italian traveler forums.

If this article is not for you, see the Car Rental Help tab above, but be sure to read our most popular car hire article:
Link: Independent Car Rental Reviews for Italy

Independent Car Hire Price Comparisons
Read the three tables below with price comparisons and you'll quickly see why you need this research - the price spreads are BIG. The prices are shown for: Compact Size, Economy Size, and Economy Fiat Panda.  We list the assumptions used below the price comparisons.  In particular, we have not reported some companies' lower prices because - in our opinion - they have way too many complaints. Also, your travel circumstances might have different needs - an additional driver, a child seat, or a different pick-up city could change the price balance.
Lastly, if it's right for you, please use our links when you book. Your reservation helps support our site and our traveler information articles. The links do not affect the prices offered.
See About Us & Disclosure below. 
Independent Price Comparisons
Compact Size Manual 10 Day Car Hire in Italy
Independent Car Hire Price Comparisons: Italy - Compact Size - Manual - 10 Days
Rental start May 15 @Pisa Airport. Quoted price in bold - other currencies at FX rate. April 3, 2016
Car Rental WebsiteProviderPrice $Price €Price £Car ExampleComment
AutoEurope (USA)Budget$320€281£256Citroen C4 CactusExcess/Deductible 1210
AutoEurope (USA)Hertz$309€271£247Fiat 500LExcess/Deductible 1600
AutoEurope (UK)Keddy$256€225£180Fiat 500LKeddy is unproven.Ex/Ded. 1830
AutoEurope (UK)Hertz$276€242£194Fiat 500LExcess/Deductible 1600€
Avis.Com (USA)Avis$350€307£280Fiat 500XExcess/Deductible 1000€
Avis UK Home Page (English)Avis$323€283£227Fiat 500XExcess/Deductible 1000€
Avis (IT)Avis$327€287£230Fiat 500XExcess/Deductible 1000€
Budget (UK)Budget$286€251£201Citroen C4 CactusExcess/Deductible 1220€
Budget Rental (Europe) Budget$271€238£191Citroen C4 CactusExcess/Deductible 1220€
Hertz.Com (USA)Hertz$352€309£282Fiat 500LEx./Ded. 1300€ ? (not disclosed)
Hertz.Com to UK siteHertz$276€242£194Fiat 500LExcess/Deductible 1300€
Kemwel DiscountBudget$316€277£253Citroen C4 CactusExcess/Deductible 1220€
Kemwel DiscountAvis$335€294£268Fiat 500XExcess/Deductible 1098€
Exchange Rates Used$ / €0.8776£ / €1.2488$ / £0.7028
Quotes use pay now, one driver & default Excess (Deductible). Lowest two prices shown for AutoEurope & Kemwel.
Excluded: Thrifty  Dollar  Sicily-By-Car Goldcar Rhodium Firefly for numerous complaints. Interrent as new to the market.
Italy rentals include CDW - deductible applies. See Car Rental Help tab above for Independent Car Rental Reviews.
Our choices in red. Why? Top tier car rental companies near lowest price - one with option to buy no deductible insurance.


Independent Price Comparisons
Economy Size Manual 7 Day Car Rental in Italy
Attention: The Fiat Panda is below because it's smaller - check the baggage!
Independent Car Hire Price Comparisons: Italy - Regular Economy Size - Manual - 7 Days
Rental starting July 15 at Rome Airport FCO. Price quoted is in bold - other currencies at FX rate. Quoted June  3, 2016
Car Rental Website
Provider
Price $
Price €
Price £
Car Example
Comment
Europcar
$297
€266
£206
Ford Fiesta
Excess/Deductible 1830€
Budget*
$311
€279
£216
Ford Fiesta
Excess/Deductible 1220€
Maggiore
$273
€245
£189
Fiat Punto
Excess/Deductible 800€
Budget*
$326
€292
£226
Ford Fiesta
Excess/Deductible 1220€
Avis (USA)
Avis
$281
€252
£195
Renault Clio
Excess/Deductible 1000€
Avis
$402
€376
£291
Renault Clio
Excess/Deductible 1000€
Avis
$401
€359
£278
Renault Clio
Excess/Deductible 1000€
Budget*
$350
€314
£243
Ford Fiesta
Excess/Deductible 1220€
Budget*
$350
€314
£243
Ford Fiesta
Excess/Deductible 1220€
Budget*
$326
€292
£226
Ford Fiesta
Excess/Deductible 1220€
Europcar (US)
Europcar
$321
€288
£222
Ford Fiesta
Excess/Deductible 1830€
Hertz (USA)
Hertz
$322
€289
£223
Lancia Y
Excess/Deductible 1300€
Hertz (UK)
Hertz
$449
€402
£311
Lancia Y
Excess/Deductible 1300€
Hertz (IT)
Hertz
$372
€333
£257
Lancia Y
Excess/Deductible 1300€
Budget*
$308
€276
£213
Ford Fiesta
Excess/Deductible 1220€
Europcar
$311
€279
£216
Ford Fiesta
Excess/Deductible 1830€
Maggiore
$388
€348
£269
Renault Clio
Excess/Deductible 800€
Quotes use pay now option, one driver & default Excess (Deductible). Lowest two prices shown for AutoEurope & Kemwel.
*Budget & Avis use the same fleet & many offices in Italy. Pre-Brexit FX used: EUR/USD 1.116 GBP/USD 1.443 GBP/EUR 1.294
Excluded are Thrifty / Dollar / Sicily By Car / Goldcar / Rhodium / Firefly for numerous complaints and Interrent as new to the market.
Italian rentals must include CDW by law, but deductible applies. A hold may be placed on your credit card for the excess amount.
Our choices in red. Why? Top tier car rental companies at or near lowest price - with option to buy no deductible insurance.

Independent Price Comparisons
Small Economy (Panda) Manual 7 Day Car Rental in Italy
Attention: This Fiat Panda is separate because it's smaller - check the baggage!
Independent Car Hire Price Comparisons: Italy - Panda Economy Size - Manual - 7 Days
Rental starting July 15 at Rome Airport FCO. Price quoted is in bold - other currencies at FX rate. Quoted June  3, 2016
Car Rental Website
Provider
Price $
Price €
Price £
Car Example
Comment
Europcar
$259
€232
£179
Fiat Panda
Excess/Deductible 1830€
Budget*
$297
€266
£206
Fiat Panda
Excess/Deductible 1220€
Maggiore
$234
€210
£162
Fiat Panda
Excess/Deductible 800€
Budget*
$284
€255
£197
Fiat Panda
Excess/Deductible 1220€
Avis (USA)
Avis
$267
€239
£185
Fiat Panda
Excess/Deductible 1000€
Avis
$365
€327
£253
Fiat Panda
Excess/Deductible 1000€
Avis
$348
€312
£241
Fiat Panda
Excess/Deductible 1000€
Budget*
$306
€274
£212
Fiat Panda
Excess/Deductible 1220€
Budget*
$306
€274
£212
Fiat Panda
Excess/Deductible 1220€
Budget*
$284
€255
£197
Fiat Panda
Excess/Deductible 1220€
Europcar (US)
Europcar
$284
€255
£197
Fiat Panda
Excess/Deductible 1830€
Hertz (USA)
Hertz
$380
€340
£263
Fiat Panda
Excess/Deductible 1300€
Hertz (UK)
Hertz
$380
€340
£263
Fiat Panda
Excess/Deductible 1300€
Hertz (IT)
Hertz
$315
€282
£218
Fiat Panda
Excess/Deductible 1300€
Europcar
$271
€243
£188
Fiat Panda
Excess/Deductible 1220€
Budget*
$293
€263
£203
Fiat Panda
Excess/Deductible 1830€
Maggiore
$305
€273
£211
Fiat Panda
Excess/Deductible 800€
Quotes use pay now option, one driver & default Excess (Deductible). Lowest two prices shown for AutoEurope & Kemwel.
*Budget & Avis use the same fleet & many offices in Italy. Pre-Brexit FX used: EUR/USD 1.116 GBP/USD 1.443 GBP/EUR 1.294
Excluded are Thrifty / Dollar / Sicily By Car / Goldcar / Rhodium / Firefly for numerous complaints and Interrent as new to the market.
Italian rentals must include CDW by law, but deductible applies. A hold may be placed on your credit card for excess amount.
Our choices in red. Why? Top tier car rental companies with the lowest prices. 

ASSUMPTIONS
Fiat Panda (Economy) with small baggage area. Pontremoli, Tuscany.
Fiat Panda (Economy). Note small baggage area. Pontremoli, Tuscany.
Companies. We only sampled the companies we consider fairly reputable and we only listed the lower prices in each category. You really do not want to choose on price alone! Excluded from the pricing were companies in the lowest two rating categories in our article Independent Car Rental Reviews for Italy : Firefly, Gold Car (a/k/a Rhodium), Locauto, Sicily by Car (a/k/a AutoEuropa, Thrifty, Dollar), Green Motion, Interent.

Cars.  Be alert - rental companies are not consistent with the category names, and some rental car models seem stripped down from the consumer models. We separated out the Fiat Panda because it lists as an Economy at most companies, as a Mini at some (it's a Mini, in our opinion, due to the limited baggage space). We suggest trying Wikipedia to compare unknown car models with ones you are familiar with.

Insurance. By law, Italian car rentals include a collision damage waiver (CDW) except for an excess (deductible) that is the renter's responsibility, typically 1000€ for damage, 1800€ for theft. How you handle this can be a big variable in cost comparisons. Many renters don't worry about the excess as they are a.) covered by their home auto insurance b.) covered by their credit card  c.) covered by a special policy or d.) rich, confident, or over-confident. Many others prefer a zero excess through insurance coverage a.) from third party travel insurers or b.) from a car rental broker such as AutoEurope or c.) from the car rental company. All these solutions have pros and cons which involve cost, claim procedures, and - importantly - coverage exclusions.

Currency. We show three currencies. The quoted currency is in bold and we converted the others at the then current bank rate shown in the table.

Specials. We ignored special offers as they are transitory, but they can be significant. An additional driver free is often worth over $60.00 for a week long rental.

Prices. We included all taxes and fees to the extent possible. Price differences of up to 4% or so should be ignored due to currency flux. The prices shown existed once, we assure you, but car rental rates change MORE OFTEN THAN AIR FARES! They use demand models with historic data to figure out what you are going to do before you know it yourself. Mostly they change within +/- 10%, but the sky is the limit if your arrival city is holding a building trades convention!

Fuel. If there was a choice, we only used the 'Full to Full' option, that is receive it full, return it full. By the way, get and keep a receipt for your last fuel fill, and take a photo of the dashboard with the mileage and gas gauge showing.

Car Rental Tip_____________________________________________________________
Renting A Car in Italy. If you drive in urban areas at home, you can drive in Italy. Stick to well known rental companies. Rental prices are tricky - low prices can lead to add-ons . We have two articles to help:                                                     
We also recommend the reputable car hire brokers AutoEurope  and its subsidiary, Kemwel Discount. They allow you to compare companies in one search, get zero deductible insurance if needed, cancel easily, and have 24/7 English customer service.  If you will be renting a car, please consider our links below (which do not affect the prices offered).
AutoEurope(USA)                                 Auto Europe(UK)                     Kemwel Discount Rentals
Avis UK Home Page (English)                           Avis(IT)                             
Budget UK Home Page                  Budget Rental (Europe in English)         Budget Rental (IT)        
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We help everyone, even NY Yankees.
About Us & Disclosure
We are Martha and Mike from Boston - recently retired photo editors who enjoy travel, food, and helping people as we've been helped. We have visited Italy for three decades, and we live in Liguria part-time. We have no connection to the car rental or hotel industries, and we receive no payments or free stuff for our writing or opinions. As is internet convention, we receive the standard commission for clicks on many of the commercial links that result in a purchase. Thus your clicks will help support this website.

Written by Mike.

If you find an error or omission please let us know. There's a contact form at the bottom of the page. Thanks.